Friday 11 December 2015
Distribution questions
What Is Distribution?
What part of the supply chain is distribution?
Distribution is the third pat or the supply chain.
What is distribution often referred to as?
Distribution is commonly referred to as 'the invivible art' because only people within the industry know about it
What does 'vertical integration' mean when discussing distribution?
Vertical integration is where one company is in charge of all three stages, and are often seen as one large stage instead.
Why isnt 'vertical integration' so common in the independent sector?
Vertical integration isn't so common in the independent sector because producers are less likely to know large distribution companies.
What three stages are involved in the independent sector?The three stages of Distribution in the independent sector are licensing, marketing and logistics.
Use the link below and find answers to the following questions
Licencing
What is licencing?
Licencing is the act of acquires the legal right to exploit a film.
What are the two levels of licencing?
The two levels of licencing is international and local, international is in different countries and local is in one country.
What is the advantage of being a major US studio?
A big advantage of being a major US studio is that you have distribution offices around the globe.
What three different types of rights can you acquire on a local level?
The three rights that can be bought at the local level are theatrical rights, video rights and TV rights
What are royalties?
Royalties are what the distribution company pays the producer, taken from the profits that the film generates.
What is the most effective way to increase interest in a film?
A theatrical opening is seen as the most effective way to create interest in a new film.
How long does it take for a film to reach 'free to air' TV?
A film takes two years reach the free to air stage.
Use the link below and find answers to the following questions
Marketing
What are the two key questions surrounding the marketing of a film?
The two key questions surrounding the marketing of films are when? and how?
What day are films typically released on?
Films are typically released on Fridays
What will a distributor look at before releasing a film on a Friday?
Distributors will look for a Friday where only a few movies are planned on being released to reduce competition.
What is a 'light' week in terms of distribution?
A 'light' week is a week which has very few films being released.
What does it mean to 'position' a film distinctively?
Distributers want to make sure there are no movies in the cinema with a similar story, country of origin etc to reduce competition.
Why has this become increasingly difficult in the UK?
This has become difficult in the UK because the release schedule has regularly featured over 10 new releases in a week.
What are P&A?
P&A or Prints and Advertising are the costs of theatrical distribution, met by local distributors.
How much can P&A cost?
P&A prices can cost anything, it could be less than £1,000 to over £1 million for the release of a film in the UK.
Use the link below and find answers to the following questions
Marketing - Prints And Adverts
Typically how many prints will a 'specialised' film have?
Specialised films are normally released with fewer than 10 prints.
How many will mainstream films have?
Main stream films will often open with over 200 prints.
What is a key factor in developing the profile of a film?
Favourable press response is a key factor in developing a profile for the film.
How else can awareness of a film be raised?
Another way to raise awareness for a film include advertising in local/national newspapers, adverts on TV or magazines etc.
Why is distribution in the UK seen as risky?
It is seen as risky to distribute in the UK because print advertising in the UK is comparatively high.
Why are companies looking towards viral marketing?
Companies are looking to viral marketing more to develop more effective communication with audiences at low costs.
What are the benefits of a 'talent visit'?
Talent visits support the film industry and supports the release.
Use the link below and find answers to the following questions
Logistics
In the pre digital film age what was a distributor responsible for?
The distributor is responsible for the transportation of the film to the cinema.
How much does a 35mm print typically cost?
a typical 35mm print costs around £1,000 or double that if subtitled.
How many reals is a typical feature print?
A typical feature print normally has 5 or 6 reals.
Why do 35mm prints get damaged?
35mm prints often get damaged as they pass through different projectors, and the hands of various projectionists
Where are prints stored?
prints are stored in a single hard case, weighing in at 20-25kgs.
How long did a theatrical release used to last?
a theatrical release used to last around 6 months.
Use the link below and find answers to the following questions
Digital Distribution
When did digital distribution begin in the UK?
Digital distribution in the UK began in 2005
Name two advantages of digital distribution
Some advantages of digital distribution is digital sound and better picture quality movies.
Which countries adopted digital distribution early and why?
How many screens were digital in 2005 and how many are now (you'll need to google this)
Why has digital distribution radically altered the operating model of distributors?
What has happened to the typical release period for a film?
What is a loss leader (google it) and why are companies using the Cinema as a potential loss leader?
Friday 4 December 2015
Essay question!
What significance does the continuing development of digital media technology have for media instructions and audiences?
The continued development of digital media technology is very significant to institutions and audiences as films and tv programs have changed over the years, they now use media technology in there production:
During the production stage of the TV show or film they will use digital technology such as 3D cameras to film a more exciting and better film. The development of the 3D camera has allowed people to shoot in 3D for people to see in cinemas or specialist home TV's, this has a large significance to the audience if they want to see a movie in 3D as it can make a movie better if their is lots of 3D parts in the movie, it is also good for the institution as they can make a film in 2D and 3D which broadens their target audience. Another example of digital technology used in the production stage is the edge arm, this allows the camera to stay steady and move closer to the action, which allows the institution to make better movies as they can get better action shots, it also improved the audiences experience as they get to see a better movie.
One type of digital technology which has been developed recently and used in the post production stage is CGI, although this is criticized a lot in modern movies because it makes them all very similar I believe that the visual effects it can add to the film are worth it, most movies use some form of CGI now, as people like to see large set pieces which will impress the audience. However I also believe that too much CGI is a bad thing, I think that the production must have other things, including a good story and actors to succeed, we see lots of films come out which rely mainly on special effects to wow the audience and a bad story which includes lots of action. CGI has a large significance over the audiences of the media production as it can draw many people to the film if they see it has good special effects or CGI, however it also pushes certain people away if they think the film is going to rely heavily on CGI then they may decide not to see the film. CGI also has a big significance to the institution as it allows better movies with more action to be made, however they are more expensive so less money will be spent of actors etc. We now use computers to digitally edit movies which is far cheaper and more efficient as it can be undone, redone and special effects added easily, this has had a positive effect on the audience as they can see better edited productions it has also had a positive effect on the institution as it allows better productions to be made and for them to be of a higher quality.
in the post production stage digital technology is used to advertise the production and to distribute the film. The internet or TV's allow the institution to show their movie off to lots of people at once, making people excited to see the movie or to buy tickets to see it. This is significant as thousands of people see the advert so can draw a lot of attention to the film, however it is very expensive to get adverts on TV. Another way in which the institution uses digital technology to get attention from audiences is that they release trailers or sneak peaks onto websites like YouTube, this is good for the institution as they can advertise to lots of people for free, this is also good for the audiences as they get a preview of what the movie will have in it so can decide if they want to see it or not. Another way in which digital media is used in the post production stage is that it is they use VOD sights such as Netflix or AmazonPrime to distribute there production to lots of people at low costs, this is good for the institution s they can put their movies on these VOD sights and get paid, it is also a good thing for the audience as it allows them to see it in their home, on the move or almost anywhere however VOD sights are the alternative to illegally downloading movies which lots of people do for free, this is seen as being a bad thing as the movies are low quality and often have subtitles in a different language.
Institutions also use viral marketing to draw attention to their movies as it allows them to advertise their movie for very little money and gets lots of attention, this is a good thing for audiences as well as they can express their views on the movie with their friends. Digitl technology is also being used to distribute the movie in the form of DVD's, this is positive for everyone because the DVD's are cheaper to produce and are better quality, they can also be distributed as Blu-ray disks which is simply a better DVD player, these Blu-rays are more expensive to buy for the user but normally contain a digital download code for the movie which allows the user to watch the movie on their phone, computer or TV which can really broaden the target audience.
The continued development of digital media technology is very significant to institutions and audiences as films and tv programs have changed over the years, they now use media technology in there production:
During the production stage of the TV show or film they will use digital technology such as 3D cameras to film a more exciting and better film. The development of the 3D camera has allowed people to shoot in 3D for people to see in cinemas or specialist home TV's, this has a large significance to the audience if they want to see a movie in 3D as it can make a movie better if their is lots of 3D parts in the movie, it is also good for the institution as they can make a film in 2D and 3D which broadens their target audience. Another example of digital technology used in the production stage is the edge arm, this allows the camera to stay steady and move closer to the action, which allows the institution to make better movies as they can get better action shots, it also improved the audiences experience as they get to see a better movie.
One type of digital technology which has been developed recently and used in the post production stage is CGI, although this is criticized a lot in modern movies because it makes them all very similar I believe that the visual effects it can add to the film are worth it, most movies use some form of CGI now, as people like to see large set pieces which will impress the audience. However I also believe that too much CGI is a bad thing, I think that the production must have other things, including a good story and actors to succeed, we see lots of films come out which rely mainly on special effects to wow the audience and a bad story which includes lots of action. CGI has a large significance over the audiences of the media production as it can draw many people to the film if they see it has good special effects or CGI, however it also pushes certain people away if they think the film is going to rely heavily on CGI then they may decide not to see the film. CGI also has a big significance to the institution as it allows better movies with more action to be made, however they are more expensive so less money will be spent of actors etc. We now use computers to digitally edit movies which is far cheaper and more efficient as it can be undone, redone and special effects added easily, this has had a positive effect on the audience as they can see better edited productions it has also had a positive effect on the institution as it allows better productions to be made and for them to be of a higher quality.
in the post production stage digital technology is used to advertise the production and to distribute the film. The internet or TV's allow the institution to show their movie off to lots of people at once, making people excited to see the movie or to buy tickets to see it. This is significant as thousands of people see the advert so can draw a lot of attention to the film, however it is very expensive to get adverts on TV. Another way in which the institution uses digital technology to get attention from audiences is that they release trailers or sneak peaks onto websites like YouTube, this is good for the institution as they can advertise to lots of people for free, this is also good for the audiences as they get a preview of what the movie will have in it so can decide if they want to see it or not. Another way in which digital media is used in the post production stage is that it is they use VOD sights such as Netflix or AmazonPrime to distribute there production to lots of people at low costs, this is good for the institution s they can put their movies on these VOD sights and get paid, it is also a good thing for the audience as it allows them to see it in their home, on the move or almost anywhere however VOD sights are the alternative to illegally downloading movies which lots of people do for free, this is seen as being a bad thing as the movies are low quality and often have subtitles in a different language.
Institutions also use viral marketing to draw attention to their movies as it allows them to advertise their movie for very little money and gets lots of attention, this is a good thing for audiences as well as they can express their views on the movie with their friends. Digitl technology is also being used to distribute the movie in the form of DVD's, this is positive for everyone because the DVD's are cheaper to produce and are better quality, they can also be distributed as Blu-ray disks which is simply a better DVD player, these Blu-rays are more expensive to buy for the user but normally contain a digital download code for the movie which allows the user to watch the movie on their phone, computer or TV which can really broaden the target audience.
Thursday 3 December 2015
Essay Plan
Media production is dominated by global instructions which sell their products and services to national audiences to what extent do you agree with this statement?
Viewpoint
Aspect
Instruction
What significance does the continuing development of digital media technology have for media instructions and audiences?
Topic-
-Film industry
Aspect-
Digital media:
-Computers -> Editing and CGI (computers being used where?)
-Tech -> distribution & marketing:
- Netflix -> Illegal downloads & legal downloads
-Cheaper for the consumer and supplier
-Illegal and legal downloads
-Digital media
-Illegal web sites allow downloads for free
-People are prepared to pay for a high quality video
-YouTube
-Video trailers
-Special interviews etc.
-Ad's (TV & Internet etc.)
-TV ads
-Websites
-Social media (viral marketing)
-Facebook, Twitter etc
-Viral marketing (people share it with others then it repeats)
-People spread it everywhere
-DVD's -> Blu ray's (normally include a digital download)
-High quality
-DVD's can be ripped
-Include a digital download so the user can play on the go
Viewpoint-
Development - improving
-getting better at what it does.
-over time it has developed into better quality etc
-being used more
-because its better and easier to use
-is bigger and better so is more efficient
Instructions--
Talk about how it was significant and why
Viewpoint
Aspect
Instruction
What significance does the continuing development of digital media technology have for media instructions and audiences?
Topic-
-Film industry
Aspect-
Digital media:
-Computers -> Editing and CGI (computers being used where?)
-Tech -> distribution & marketing:
- Netflix -> Illegal downloads & legal downloads
-Cheaper for the consumer and supplier
-Illegal and legal downloads
-Digital media
-Illegal web sites allow downloads for free
-People are prepared to pay for a high quality video
-YouTube
-Video trailers
-Special interviews etc.
-Ad's (TV & Internet etc.)
-TV ads
-Websites
-Social media (viral marketing)
-Facebook, Twitter etc
-Viral marketing (people share it with others then it repeats)
-People spread it everywhere
-DVD's -> Blu ray's (normally include a digital download)
-High quality
-DVD's can be ripped
-Include a digital download so the user can play on the go
Viewpoint-
Development - improving
-getting better at what it does.
-over time it has developed into better quality etc
-being used more
-because its better and easier to use
-is bigger and better so is more efficient
Instructions--
Talk about how it was significant and why
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